Coastal Oasis Retreats - Retreats of women

Jack Dicker
15 hours ago
3 min read

Type of Business

Retreats for women navigating life transitions

Wix Features Used

• Custom website design using Wix Studio

• Integrated retreat booking and payment system

• Expandable retreat content sections

• Calendar display for upcoming dates

• Branded automated emails and booking confirmations

• SEO structure, metadata and social share image setup

• Mobile and tablet responsive design

Packages Used

This project was delivered through my Brand Identity Process and Digital Presence packages, with support continuing under the Aftercare Plan.

Coastal view with ocean waves and cliffs, yellow-green foliage. Text: "ABOUT COR," "PAUSE, REST AND REDISCOVER," "SEE RETREATS," "CONTACT."

Introduction to Coastal Oasis Retreats

Coastal Oasis Retreats is led by Evie, who brings warmth, creativity and lived experience into retreats designed for women navigating pivotal life changes. Whether it's the shift after 40, empty-nesting or burnout recovery, these retreats offer a space to reconnect.

They’re not spiritual in the typical sense. They're grounded in real life, offering a mix of fun, reflection, creativity and support for women who want to find a sense of calm and clarity. Evie already had a strong vision. We also gave her existing logo a light refresh to ensure it felt clean and current in a digital space. She just needed the right structure to bring it all together online.

Brand Identity: Laying the Foundations

We worked through the full Brand Identity process to define what made this offering stand out. From the first session, it was clear the tone needed to feel real, soft and welcoming.

We uncovered:

• Core values: support, playfulness, reflection, growth

• Offerings: a single retreat format that offers a unique experience each time, shaped by the season, energy and group attending

• Key messages: encouraging but not pushy, practical over vague

• Brand tone of voice: warm, honest and grounded

• Archetype: a blend of Everywoman and Caregiver, with a nurturing and steady feel

• Audience clarity: women ready for change, but unsure where to begin

• Service clarity: one retreat format that stays open and adaptable, with clear pricing and no unnecessary detail

The Branding Stage & Its Impact

Welcome text about a retreat. Includes food images like coffee and toast. Emphasizes relaxation and connections. Blue and white colors.

Evie already had a business name and a sense of style, but we refined everything into a more consistent, well-defined brand. While no full branding stage was commissioned, we updated the colour palette and gently reworked her existing logo to feel more flexible, digital-friendly and in tune with the new site.

We paired this with natural textures and easy typography to match the tone of the retreats. The result feels like the digital version of the retreat experience itself now being gentle, grounding and clear.

The Website Design & Build

Three women smiling outdoors; one in a pink hoodie, another in a straw hat. Mission text and cozy living room shown. Coastal Oasis Retreats.

The website is calm, clean and effortless to navigate. Designed to feel like an extension of the retreat itself, it offers space, clarity and ease. Transitions are smooth, the layout is structured but soft, and the experience feels purposeful rather than crowded. We used expanding sections for the retreat content so visitors can uncover more detail if they’re ready, or just skim what they need with no pressure.

Responsiveness was a top priority. The design adapts seamlessly across mobile and tablet, knowing that many visitors arrive through word of mouth or on the go. Every element from image loading to copy readability was crafted to feel intuitive on smaller screens.

We also built in small moments of connection. Visitors are gently invited to join the mailing list, get updates about future retreats, or get in touch via an open, friendly contact form. These touches are all part of a longer-term vision for building a trusted community around the retreat experience.

The Team page is simple and scroll-friendly, letting visitors see who’s involved in a retreat before they arrive, creating trust without distraction.

Wix Features That Streamlined the Business

Woman in straw hat gazes over a rocky coastal view with boats. Text describes Coastal Oasis Retreats offering wellness activities.

Using Wix Studio, we built a website that works just as well for Evie as it does for her visitors:

• Booking and deposit system built in

• Automated confirmation emails, built and branded in Canva, then pulled into Wix automations and connected up to email

• Calendar syncing to avoid any admin clashes

• Contact forms with logic-based flows for retreat and collaboration enquiries

• SEO essentials covered, from keyword use to social share settings

The Outcome & Next Steps

The result is a calm, simple, and scalable website that does exactly what it needs to. It guides women into the right retreat space, removes admin stress and lets the brand speak clearly.

Evie is now preparing for her next set of retreat dates and exploring ways to further develop her strategy and outreach.

Explore Coastal Oasis Retreats → www.coastaloasisretreats.com

Interested in a Similar Transformation?

Learn more about how my consultancy services can help you refine your brand and build a strategic online presence at Jack Dicker Consultancy - About Me.

If you’re looking to clarify your services, define your brand identity or launch with confidence, let’s chat.

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