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Let me build your mini brand tone of voice & press kit for nothing.
- Jack Dicker
- Apr 23
- 3 min read
Before we dive in, if you know your brand tone of voice and messaging needs work, I’ve got something for you that can't be missed. If you’re serious about improving your message then I'll offer you a free 20-minute call and I’ll then create a mini 'Brand Tone of Voice & Press Kit' just for you. Think of it as a starting point, with full details at the end.
Introduction
It’s easy to lose consistency with our company brands, but it’s lazy not to fix it.
You’ve ticked off all the ‘must-do’s’ to keep things running: systems, processes, maybe even a few social media posts queued up. But the results aren’t coming in like they should. So, what’s missing?
It might just be your brand consistency.
And no, I’m not talking about having your logo slapped on every invoice or email footer and calling it a day. I mean real consistency. The kind that’s baked into your language, your visuals, your team culture, and your customer touchpoints.
A strong brand isn’t about looking slick. It’s about being recognised. Trusted. Remembered. That’s what drives growth.
If your website looks like one thing, your social posts feel like another, and your email tone is something else entirely... your audience will feel it. They may not be able to name it, but they’ll know something’s off. People connect with brands that feel complete.
Consistency builds trust. And trust builds conversions.
Use this checklist to see where your business stands before we even get to your Brand Tone of Voice & Press Kit:
Colour scheme – Are you staying true to your exact brand colours across every channel? This is your visual DNA. People should instantly recognise you.
Fonts – Are your typefaces consistent across your website, documents, emails, and marketing tools? A mismatch in fonts can quietly erode trust.
Your story – Can your team clearly answer: “What’s our story?” If that question brings silence or ten different answers, it's time to tighten your messaging.
And if you’re spending £££ each month on a marketing team but haven’t handed them a Brand Tone of Voice & Press Kit? That’s a missed opportunity.
So, what is a brand tone of voice and press kit?
Your brand tone of voice is how your business speaks. It’s not just the words you use, but the rhythm, phrasing, and personality behind them. It’s what makes your brand sound like you, whether someone’s reading your About page or an Instagram caption.
And your press kit? That’s your brand’s cheat sheet. It’s a collection of assets that focus on your brand’s voice, not visuals. Things like taglines, bios, your brand story, boilerplate, short descriptions, key phrases, and language tone. This then makes sure anyone promoting or working with your brand has everything they need to get it right. - This is what I'll build for you, well a mini version anyway. It's like a company handbook, but for your brand.
Something you can hand over to your team or use yourself to stay consistent across every platform.
If you’re outsourcing your marketing without these in place, you’re asking someone to essentially represent your business with guesswork. That’s risky. And unnecessary.
What’s inside your mini handbook?
Taglines, bios, long and short descriptions
Boilerplate and tone of voice breakdown
Key brand phrases and ChatGPT prompts to help you stay consistent when writing your own content
This isn’t fluff. It’s a foundation.
If you book a free 20-minute call and show you're ready to make real change, I’ll build you a personalised mini tone of voice and brand kit start-up pack. After our call and a simple Q&A, you’ll receive a downloadable PDF that acts like a mini handbook for your brand that you can start using straight away.
Now, If you're looking to build the visual side of the business like logos, colour palettes, image styles, and layout guidelines then you’ll want my Stage 2: Branding & Guidelines support for that.
Caveat
This first project is completely free because I simply want you to have this resource. If you’re serious about strengthening your brand voice, this is your starting point. I’ll build the kit personally. If you’re then ready to go further with your revamp and need more direction about what your doing with your business then I can support you with the full business identity, branding and guidelines, and website & digital presence too.
But for now, let’s begin with something real, helpful, and genuinely valuable.
Just to be clear, this is a mini kit. This is not my full brand identity service. I’m offering it to help you get up to scratch with what you’ve already got, so you’re confident and consistent until you’re ready to fully rebrand your business the right way.
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