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Part 6 - Focus on Awareness and Engagement for Your Startup

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Remember, if there is clear value, the price will follow. 


Many startups make the mistake of jumping straight into sales without building awareness or engaging their soon-to-be audience. It’s crucial to take the time to create awareness around your brand and engage with potential customers through valuable content, social media interaction, and community building. Establish your presence on relevant platforms where your target audience spends their time - there is no point making a twitter account if your audience isn't there. Share informative content, participate in discussions, and actively listen to feedback from your audience. By creating these meaningful connections and better placed relationships whilst providing value, you'll build trust with your audience, ultimately driving customer engagement and loyalty. Remember, if there is clear value, the price will follow. 

Develop a Content Marketing Strategy: 

Creating valuable content is key to educating and engaging your audience. A well-crafted content marketing strategy can position your brand as an industry expert and build credibility over time.

A. Educational and Informative Content: Share blog posts, articles, videos, and infographics that address your audience's pain points and provide solutions. This can help establish your authority in your industry and attract potential customers. Focus on creating content that resonates with your audience’s interests and needs.

B. Consistent Posting Schedule: Develop a content calendar to plan and schedule your content consistently. Regular updates keep your audience engaged and remind them of your brand's value. Whether it's weekly blog posts or daily social media updates, consistency is key to maintaining engagement - it's not all about the frequency here guys, there’s no need to do 3 posts a day. It's more about the consistency of that to show you are there, for good..

Engage Through Social Media: 

Social media platforms are powerful tools for building awareness and engaging with your audience. Choose platforms that align with your target audience’s preferences and behaviours. Look at your buyer persona study (I’m sure you’ve done one ;)) and have a think about where these people might be? Are you Business to Customer and/or Business to Business? - It matters knowing this.

A. Active Participation: Actively participate in online communities and forums related to your industry. Share your expertise, answer questions, and join discussions to build relationships and establish your brand’s presence. Engaging in these communities can provide valuable insights into your audience’s needs and preferences.

B. Interactive Content: Host webinars or workshops to showcase your expertise and interact with potential customers. These events allow you to provide value, answer questions in real time, and build a sense of community around your brand. Promote these events through your website, social media, and email marketing to reach a wider audience. How can you get lots of people in the same space all at once? Build your audience quickly and efficiently.

Community Building: 

Building a community around your brand can lead to long-term customer loyalty and advocacy. Focus on creating meaningful connections with your audience.

A. Listen to Feedback: Actively listen to feedback from your audience and use it to improve your products, services, and customer experience. Encourage reviews, testimonials, and user-generated content to foster a sense of community and trust. Do you have a feedback session after each sale? Or, a simple check-in to see if there is anything else you can do better?

B. Create Value: Provide value through exclusive offers, educational resources, and personalised interactions. Recognise and reward loyal customers to show appreciation and encourage ongoing engagement. How can you put more into the offering without reducing the cost? 

Example Bullet Points:

  • Develop a content marketing strategy to educate and engage your audience.

  • Host webinars or workshops to showcase your expertise and interact with potential customers.

  • Actively participate in online communities and forums related to your industry.


Building awareness and engagement is essential for the long-term success of your startup. By focusing on creating valuable content, engaging through social media, and building a strong community, you can establish trust and loyalty with your audience. Remember, if you provide clear value, the price will follow.


Call to Action: 

Are you ready to take your start-up to the next level? Schedule a 40-minute consultation with me to discuss your business and the problems we're solving. Let's put some structure into your current processes and find some manageable solutions that work for you. 

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