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Rebranding a business.
Type of business
Coworking space, studio hire, community-driven workspace
Wix features used
Custom website design
Membership and pricing plan integration
Automated booking and calendar system
Branded email automations
Event listings and registration system
Mobile and tablet responsive design
Packagesused
This project was delivered through my Brand Identity, Branding & Guidelines, and Digital Presence packages, ensuring a seamless transformation for CoWorking Devon when rebranding a business.
Introduction to CoWorking Devon
CoWorking Devon started as a space for freelancers and remote workers to rent desks. Over time, it became clear that the space offered much more—studio hire, a Zoom room, CoHikes, CoWalks, community events, and more. However, the brand and website still reflected its early days. A brand refresh and relaunch was needed to better showcase what CoWorking Devon had evolved into.
Brand Identity: Laying the foundations
For CoWorking Devon, the Brand Identity Process was essential in shaping the evolution of the brand and its digital presence. As the business expanded its services beyond desk hire, it became clear that the messaging, structure, and brand positioning needed to reflect this growth.
Through this process, we worked to define:
Core values – Establishing CoWorking Devon as a brand built around community, flexibility, and work-life balance.
Offerings – Structuring memberships and service packages to clearly define desk hire, studio spaces, and event opportunities.
Key messages – Developing a tone that speaks to freelancers, entrepreneurs, and professionals looking for a workspace that supports both productivity and well-being.
Brand tone of voice – A welcoming and approachable voice that fosters connection while remaining professional and informative.
Press kit – Creating a set of brand assets that ensure consistency across digital and offline materials.
Competitor analysis – Identifying how CoWorking Devon stands out as a community-driven workspace in a competitive market.
Market positioning – Defining CoWorking Devon as a space that prioritises well-being, collaboration, and a flexible working culture.
Target audience & buyer personas – Understanding the needs of freelancers, small business owners, and remote workers who want more than just a desk.
Streamlining services – Refining the structure of memberships and booking options to ensure efficiency and ease of use.
By establishing these foundations, we ensured that the rebrand and website design aligned seamlessly with CoWorking Devon’s mission.
The branding stage & Its impact
The branding needed to reflect not only the practical elements of a coworking space but also the connection to nature and well-being, which are integral to the business’s ethos. Inspired by Dartmoor, a landscape deeply connected to the coworking community, the brand was designed to evoke the rolling hills of Devon, open landscapes, and a sense of space and clarity.
The website design & build
Ensuring mobile and tablet compatibility was a priority throughout the design process. The website is fully responsive, adapting seamlessly to different screen sizes to maintain a smooth user experience across all devices.
The website redesign focused on clarity, ease of navigation, and better showcasing the space’s expanded offerings. It needed to highlight not just desk hire but also studio spaces, community events, and membership options. We structured the site to make it easy for visitors to find what they need while keeping the design inviting and professional.
Wix features that streamlined the business
To enhance user experience and business efficiency, we integrated:
Flexible membership plans – Users can purchase credits for single ad-hoc days, 4-day, 8-day, and 12-day passes, as well as an unlimited auto-renewal membership.
Automated booking and calendar integration, ensuring seamless desk and studio space reservations.
Branded email automations, providing a consistent experience across all touchpoints, from bookings to event registrations.
Event management system, allowing members to discover and register for upcoming community events easily.
The outcome & next steps
The result is a modern, scalable website that truly represents CoWorking Devon as a dynamic, community-driven space. The business now has:
A clear and structured online presence showcasing its full range of services.
Seamless automation, making membership management, bookings, and event registration effortless.
A strong brand identity that reflects the connection to Dartmoor and the growing coworking community.
CoWorking Devon has also subscribed to the Aftercare Plan, ensuring ongoing support and brand evolution.
Explore CoWorking Devon → www.coworkingdevon.co.uk
Interested in a similar transformation?
Learn more about how my consultancy services can help you refine your brand and build a strategic online presence at Jack Dicker Consultancy - About Me.
If you’re looking to refine your brand identity, develop a professional online presence, or streamline your business with a custom website, let’s chat.
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