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"OK, OK—You Think Wix Ain't That Great? Here’s Why You’re Wrong. So, Wix Editor or Wix Studio?"
When most people hear “Wix,” they think of the basic, DIY website builder known as Wix Editor.
Wix Editor or Wix Studio? When most people hear “Wix,” they think of the basic, DIY website builder known as Wix Editor—a simple, drag-and-drop setup that’s great for getting started. But there’s another side to Wix that’s far more powerful: Wix Studio. This advanced design platform goes way beyond the Editor, offering professional-grade features and flexibility designed for businesses that want to grow.
As a certified Wix Studio designer and Wix partner, I work with clients who need a platform that can support their services—think online bookings, memberships, events, and programs. Wix Studio lets us create a fully customised, interactive, and professional site that goes beyond the limitations of Wix Editor. In this blog, I’ll break down what makes Wix Studio the better choice for service-based businesses and why I choose it for my clients.
So, why choose Wix Studio? Here’s where it makes all the difference:
With Wix Studio, you can also make your website compatible for tablet and in editor, you can't - only mobile.
If you’re a wellness professional, small business owner, solo entrepreneur, or freelancer in a service-based business, you might have more complex needs than you realise. Most clients aren’t aware of how advanced Wix can be because they’re only familiar with Wix Editor. With Wix Studio, however, we’re not limited by the “drag-and-drop” constraints of the standard editor; we can build a fully functional, beautifully designed site that’s responsive and flexible enough to evolve with your business. With Wix Studio, you can also make your website compatible for tablet and in editor, you can't - only mobile.
1. Service-Friendly Features
For businesses offering services, Wix Studio is tailored to handle it all. Unlike the standard Editor, which can feel limiting, Studio gives us the flexibility to set up a seamless experience for bookings, scheduling, and events. It’s perfect for coaches, consultants, therapists, and any professional with a service-based business looking to level up from your competitors. Working with me in Wix Studio means your site can become a powerful tool, handling everything from online consultations to workshops and programs - even social media.
2. Advanced Design & Animations
If you want a site that looks and feels dynamic, Studio is the way to go. We can add sleek animations, transitions, and custom interactions that create a memorable experience for your visitors. With Studio’s design features, your site won’t just look professional; it’ll reflect the quality of your brand—whether on desktop, mobile, or tablet. Studio also handles animations and transitions with ease, so we can build a modern, engaging site that stands out and functions smoothly on any device. Feel like you need a brand touch up or some brand guidelines? See my Stage Two: Branding & Guidelines.
3. Mobile Compatibility Done Right
Today, most clients are browsing on mobile devices, so you need a site that looks and works well anywhere. Wix Studio’s mobile optimisation is designed to provide a consistent, high-quality experience across all devices. If your business is built on service and accessibility, Studio’s mobile features ensure that clients can easily engage with your site on the go. Unlike Wix Editor, where mobile adjustments are more basic, Studio lets us fine-tune every detail for a great experience everywhere.
4. Enhanced User Experience Tools
Wix Studio is built for flexibility and growth. With advanced customisation options, responsive design, and real-time collaboration features, I can create a site that grows with your business. If you’re considering offering memberships, a client portal, or programs down the line, Studio’s tools make it possible. It’s not just a website—it’s an adaptable online platform that can evolve as your business needs change.
Which Platform is Best for You?
If you’re new to website building and need something straightforward, Wix Editor can be a good starting point. It’s simple, easy to use, and great for getting your site online quickly. But if you’re running a more complex business—say, workshops, coaching programs, or events—you’ll find Wix Studio offers the tools to create a seamless, professional experience. Knowing that Wix are also trying to phase out the Editor, it's good to get onto the Studio platform quickly.
Wix Editor: Simple, Reliable, and Great for Beginners
Wix Editor is ideal for those who want to DIY a quick website. With easy-to-use templates and tools, Wix Editor gives you the basics without any coding knowledge required. You can add animations, video backgrounds, and essential SEO tools, giving your site a clean, polished look. But for businesses that need more customisation and flexibility, Editor can start to feel limiting.
For service-focused businesses that want professional features and scalability, Wix Studio is the next level. By working in Wix Studio, I unlock a range of tools to create a site that’s as dynamic as your offerings—whether that’s scheduling, client programs, or rich, interactive design.
With Wix Studio, you’re getting a site that can grow with you, handling the needs of your service-based business without compromise. It’s perfect for anyone who wants to build a polished, flexible website that feels professional and aligned with their brand.
Plus, its exactly the same cost as editor...
Fancy a 30-min discovery call to chat through the potential improvements to your website? Book below.
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