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Myrrhmaid: Growing a website for a coach

Writer: Jack DickerJack Dicker

Updated: Feb 18

Growing a website for a coach.


Watch the video now to see the full website in action.


 

Type of Business

Mentorship, training, and coaching in Deep Feminine Medicine



Wix Features Used

  • Custom website design

  • Service and event booking system

  • Branded email automations

  • Structured navigation for services and retreats

  • Mobile and tablet responsive design



Packages Used

This project was delivered through my Brand Identity, Branding & Guidelines, and Digital Presence packages to help with growing a website for a coach, ensuring a seamless transformation for Myrrhmaid.



Introduction to Myrrhmaid

Gold winged emblem with a face, intertwined snakes, and flames on a red background. Text: "MYRRH MAID". Bold, mystical design.

Flowchart with connected boxes labeled "Included - 5-Page w/Contact" and "Extras." Orange and pink notes on the right. Text includes tasks and quotes.

Karin Paish founded Myrrhmaid to create a space for those drawn to the Deep Feminine Medicine of Myrrh—a place of healing, mentorship, and sacred transformation. Her work, rooted in ancient wisdom and modern practice, needed a beautiful, powerful, and simplistic online presence that could clearly communicate her three key services, as well as her retreats and events.



Brand Identity: Laying the Foundations

For Myrrhmaid, the Brand Identity Process was the first step in bringing Karin’s work into a structured and aligned business model. Her vision was deeply rooted in ritual, reverence, and transformation, and we needed to ensure the brand’s core messaging and positioning reflected this.


Through this process, we worked to define:

  • Core values – Establishing Myrrhmaid as a brand built around sacred mentorship, deep wisdom, and empowerment.

  • Offerings – Structuring Karin’s three key services, retreats, and training programs to clearly define how people could engage with her work.

  • Key messages – Developing a tone that speaks to those seeking spiritual transformation and mentorship, ensuring accessibility without losing depth.

  • Brand tone of voice – A voice that reflects calm authority, wisdom, and warmth, making the Myrrhmaid experience feel personal and immersive.

  • Press kit – Creating a structured brand asset collection to maintain visual and verbal consistency.

  • Competitor analysis – Understanding the space of feminine mentorship and identifying Myrrhmaid’s unique approach.

  • Market positioning – Defining Myrrhmaid as a trusted source for deep feminine wisdom and modern Myrrh-Bearer training.

  • Target audience & buyer personas – Identifying those seeking mentorship, sacred connection, and training in deep feminine medicine.

  • Streamlining services – Refining Myrrhmaid’s offerings to ensure clarity, ease of engagement, and a seamless experience for visitors.


By establishing these foundations, we were able to create a website and brand identity that truly embodied the essence of Myrrhmaid.



The Branding Stage & Its Impact

Red background with yellow text: "MYRRHMAID BRAND GUIDELINES." Bottom text: "Restoring feminine power." Logo and "KARYN PAISH" in lower right.

Brand guidelines image featuring "MYRRHMAID" text and icons in red on a soft ivory background. Includes "Restoring feminine power."

Red and purple brand guidelines for "MYRRHMAID" with intricate gold design featuring a face, wings, and text about feminine power.

Karin’s work required branding that felt deeply personal, powerful, and intentional. We refined the use of colour, typography, and visual storytelling, ensuring that every design choice reinforced the sacred nature of Myrrhmaid’s teachings.



The Website Design & Build

Red gradient background with yellow text: "MYRRHMAID" and "The Deep Feminine Medicine of Myrrh." Buttons read "Book a Call" and "Keep Me Posted."

Ensuring mobile and tablet compatibility was a priority throughout the design process. The website is fully responsive, adapting seamlessly to different screen sizes to maintain a smooth user experience across all devices.


We built a clean, elegant, and immersive website that allows visitors to explore Karin’s offerings, book mentorship sessions, and sign up for retreats with ease.



Wix Features That Streamlined the Business

Booking interface for a 30-min discovery call, featuring a red background. Calendar shows February 2025. Times and "NEXT" button visible.

To enhance user experience and business efficiency, we integrated:

  • A structured service and event booking system, making it easy for visitors to sign up for mentorship, training, and retreats.

  • Branded email automations, ensuring seamless communication for inquiries, sign-ups, and follow-ups.

  • A clear content structure, simplifying navigation while maintaining the depth and richness of the brand’s message.



The Outcome & Next Steps

"Work With Me" page with sections for Events, Work, and Group Coaching. Orange text/icons on a gradient red background, offering buttons.

The result is a website that mirrors the essence of Myrrhmaid—inviting, sacred, and effortlessly functional. Karin now has an online space that:

  • Clearly defines her core services and offerings while leaving space for future growth.

  • Reflects her brand’s depth and intention through colour, typography, and imagery.

  • Provides a seamless experience for event bookings and inquiries, allowing visitors to engage with her work effortlessly.

  • Explore Myrrhmaid → www.myrrhmaid.co.uk



 

TESTIMONIAL:

I am blessed to have found Jack at a pivotal moment in my entrepreneurial journey. As a single mum & entrepreneur, I was feeling burned-out and discouraged. I desperately needed support to vision, develop and implement my projects, as I couldn’t generate the necessary momentum & energy on my own as a busy single mum. Jacks incredible creativity, vitality, enthusiasm was a game-changer, as he breathed life into my business, and enabled me to launch my business far sooner, and with greater momentum, energetic impact, ease and flow, than I could ever have generated by myself. I cannot sing his praises highly enough. Getting Jack to help me to launch The Myrrhmaid was one of the best investments I ever made. - Karin Paish

 

Interested in a Similar Transformation?

Learn more about how my consultancy services can help you refine your brand and build a strategic online presence at Jack Dicker Consultancy - About Me.

If you’re looking to refine your brand identity, develop a professional online presence, or streamline your business with a custom website, let’s chat.



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